In 1974 two theorists named Blumler and Katz came up with a theory. This is probably the most important theory for us to know. According to the uses and gratification theory , we all have different uses for the media and we make choices over what we want to watch. In other words, when we experience media texts, its not just some brainless, idiotic entertainment, we ultimately expect to get something from it .
The theory suggests the audiences use media texts (any)for various reasons . For example:
-
No comments:
Post a Comment